Ski Total dropped as standalone brand

By Lisa James
26/04/2021
Home » Ski Total dropped as standalone brand

Hotelplan UK is to move its standalone Ski Total programme within its Inghams brand.

Inghams began offering some of Ski Total’s chalets within its own ski programme at the start of the 2021/21 season and will now operate Ski Total’s chalets exclusively under the Inghams name.

Accommodation will be marked as Ski Total by Inghams, so existing customers can easily identify the product.

There are 10 Ski Total chalets in the programme.

Hotelplan UK CEO Joe Ponte said: “By providing the same experienced Ski Total team and popular chalet options under our expert ski tour operator, Inghams, we are able to offer more of what our customers want in one place.

“With our chalet holidays sitting under the Inghams umbrella, alongside our hotel and apartment options, chalet holidays will remain an important part of our Inghams programme.”

In addition to its ski programme, Inghams also operates lakes and mountains, tours, Italy holidays and Lapland programmes.

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