Alpine Action, which operated five catered ski chalets in Meribel, has ceased trading.

An announcement on its website said: “It is with much regret that we announce Alpine Action has ceased trading for chalet holidays as of 07-May-2024.
 
“Despite our very best efforts to overcome the significant commercial challenges, we have come to the point where we can no longer continue.”

“If you’ve booked a holiday with us for the 2024/25 season, we will contact you soon to arrange a full refund of your deposit.

“Thank you for your understanding. We offer our sincere apologies and best wishes to all of you. 

“The Directors of Alpine Action.”

The operator, based in Shoreham-by-Sea in West Sussex, had worked with specialist agency Ski Line since 1995.

Ski Line Managing Director Angus Kinloch said: “Alpine Action were the second tour operator who agreed to appoint us as agents after I started skiline.co.uk in 1995. The owner Dennis Heasman and his daughter Dionne have been brilliant partners ever since.”

“Unfortunately, the changes brought about by Brexit to the ski chalet holiday sector has taken another great British business.”