Coach tours operator Shearings has launched a new upmarket collection of fully escorted holidays featuring accommodation in four-star hotels.
The Signature Collection offers a choice of 36 holidays, 23 of them brand new.
Shearings said accommodation ranges from Victorian country houses to city hotels, but all have facilities such as spas, swimming pools and even observatories and vineyards.
The Signature Collection will have a dedicated landing page on the Shearings’ website and its own section in relevant brochures.
The first departures are in March 2022, with more than 100 available throughout the year.
Holidays include York and Knaresborough at Warner Nidd Hall; Stirling, Edinburgh & the Trossachs; Worcester and Wonderful Wye Valley at Warner Holme Lacy House; Hidden Belfast & Giant’s Causeway and Leigh Park Vineyard Hotel, Bath & Salisbury.
Liam Race, CEO of parent company Leger Shearings, said: “We already have a Leger Holidays Luxuria Signature Collection and using the same name for Shearings creates synergy and unity between the brands.
“The Signature Collection will differentiate our product range by offering a premium version of the classic coach holiday our customers know and love. This will help us to widen our target audience by attracting customers that are looking for an upmarket hotel, but still want all the highlights and value-for-money that comes with a coach holiday.
“Our overall aims for the Signature Collections, for both brands, are to grow our market share, expand our customer base and set ourselves aside from the competition.”