Sandals to end price parity next week

By Lisa James
16/12/2022
Home » Sandals to end price parity next week

Sandals is to end its price parity for the trade from the start of next week.

The Caribbean specialist’s UK tour operator Unique Caribbean Holidays will undercut agents by around 2% from Monday 19 December.

The company blamed ‘severe economic challenges and ongoing travel disruption’ for its decision.

It added it has kept the price difference to a minimum of around 2%, but one travel agent who sells a lot of Sandals product told Travel Gossip: “To get rid of price parity without giving anyone much notice is upsetting.”

The statement from Unique Caribbean Holidays Ltd said: “We regret that we cannot maintain our former price parity position for our B2B partners but severe economic challenges and ongoing travel disruption amongst other factors have, unfortunately, made it impossible for us to continue trading in this way.

“This change will come into effect on Monday 19 December 2022, and we are in the process of informing all our partners.

“We have kept the price difference minimal, less than 2% on average, to limit the impact on our partners’ trading performance and to protect their ability to grow revenues and commission earnings.

“Despite this change, we will continue to offer the best B2B pricing for Sandals Resorts and Beaches Resorts, with flight inclusive holiday packages on sale for departures up to 2025.

“We’re still committed to supporting the trade with a wide range of benefits including free nights at Sandals and Beaches resorts for every booking made, competitive commission rates, marketing, incentives, and the full support of a dedicated trade sales team.

“We’d like to thank our partners for their understanding and ongoing support and look forward to an exciting 2023 including the opening of Sandals Dunn’s River.”  

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