Royal Caribbean invites agents to enter the Dragons’ Den – with £200k up for grabs

By Steve Jones
Home » Royal Caribbean invites agents to enter the Dragons’ Den – with £200k up for grabs

Travel agents are being encouraged to take part in a Dragons’ Den-style pitch process – with £200,000 up for grabs – in a year-long initiative from Royal Caribbean.

The Royal Pitch, which is open to consortia members, invites consultants to draw up ‘forward thinking concepts’ on how to increase sales, before pitching their vision to entrepreneur Levi Roots.

Mr Roots leapt to fame in 2007 after selling an idea for Reggae Reggae Sauce on BBC TV’s Dragons’ Den, a show where well-known investors offer wannabe entrepreneurs a cash injection – or send them packing empty-handed.

Royal Caribbean’s venture will see successful agents win a share of £200,000.

They will have four opportunities to enter over the next 12 months, with the first round kicking off on 1 April.

The first day of in-person pitching and judging will take place on 8 June at Royal Caribbean’s headquarters in Weybridge, Surrey.

Three further rounds of entries and live events will take place before March 2023 ahead of the final live pitching that will determine the winners.

To send in their ideas agents need to submit a video via the Club Royal website.

The winning advisors will be chosen by a panel of experts, including Mr Roots.

He said: “I know the difference that investment can make to a business. I went from running a successful market stall in Notting Hill Carnival to a multimillion-pound business. I’m excited to take part in Royal Caribbean’s The Royal Pitch to help support consortia members grow their businesses and boost sales.” 

Joining Mr Roots on the panel will be Royal Caribbean’s Vice President of Europe, the Middle East and Africa, Ben Bouldin and Director of Sales UK, Ireland and Spain, Stuart Byron.

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