Rebranded holiday park operator plans to work with more agents

By Angelique Ruzicka
Home » Rebranded holiday park operator plans to work with more agents

Holiday company EuroParcs is looking to sell through more UK travel agents next year as it expands into new destinations with upmarket product and a company rebrand.

The holiday park operator has changed its name to EuroResorts and is expanding in Italy, Spain and Portugal.

EuroResorts Director Rod Jones said the name change reflects the change in holiday options now on offer.

He said: “It’s becoming normal for the premium parks that we operate on to offer options such as spas, splash zones and waterparks, plus indoor pools for low-season holidays. Mobile home accommodation has come on leaps-and-bounds too, with more living space, large terraces with pergolas and hot tubs increasingly common.

“Forget the European campsites and caravan parks that many of us remember from our childhood. The experience today is on a par with the best hotels, and our rebrand to EuroResorts reflects this step up in quality and reinforces the high standard of the holidays we offer.”

He said the time is now right to grow EuroParks’ network of travel agent partners in the UK and Ireland as demand has grown following the lifting of COVID restrictions.

Rod added: “For many years we were direct-sale only, however this has changed over the past few years and we now work closely with 10 independent travel agents.

“We aim to double this number in 2023 through additional brand awareness activity, competitive commission levels, fam trips and unrestricted access to our availability.

“We’re very flexible in how we work with agents and can offer access to our live availability, which is how most like to work, or we can supply specific accommodation units on a sale or return basis.”

Find out more here.

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