Dnata B2B brand Pure Luxury has released its first dedicated European brochure to satisfy demand from agents for short-haul holidays.

It includes 41 hotels across Spain, Portugal, Greece, Cyprus, Italy, Turkey, Montenegro, Croatia and Morocco.

The EUROPE brochure will be sent to 200 agents across the UK.

To mark the launch, Pure Luxury is giving agents the chance to win one of five places on a FAM trip to One&Only’s properties in Montenegro, Athens and Kéa Island in Greece next April.

To enter, agents must make a Pure Luxury booking between 25 October and 15 December and email their name and booking reference to [email protected].

Bookings made to a One&Only property will receive an extra entry.

The winners will be announced in January 2024.

Marketing Director Sarah Lancashire said: “Luxury in Europe is a constantly growing market with some outstanding suppliers – One&Only resorts, Six Senses, Ikos & Sani Resorts and Domes Resorts to name a few.

“We work with not only these exceptional suppliers, and many more, but also an array of airlines which allow us to tailormake our customers’ ideal European getaways.”

Greece is Pure Luxury’s top selling destination for summer 2024 she said, with bookings up 50% year-on-year.

“Our agents are receiving more and more requests for beautiful European destinations, so we felt this was the perfect time to introduce it fully into our portfolio,” added Sarah.