Princess Cruises has appointed Eithne Williamson to the role of Vice President UK and Europe, starting late June 2022.

She replaces Tony Roberts who joined sister brand Seabourn last month as Global Vice President, Commercial Operations and Head of UK and Europe.

Her previous roles include Marketing Communications Director for P&O Cruises and Vice President of Fleet People Operations for Carnival UK.

She will report to Princess Cruises senior vice president Stuart Allison who leads the international teams for the cruise line.