Prestige Holidays has rebranded as Prestige Travel under a new leadership but is promising its commitment to the trade will remain.

The operator is placing a greater emphasis on tailor-made breaks to destinations such as Australia, New Zealand, Canada, Italy and Croatia, although it will continue selling one- and two-week traditional holidays.

The new-look operator is being led by Managing Director Lee Hamilton, who has been promoted after eight years as General Sales Manager.

The company’s business development team, headed up by Shubhra Halliday, has two new members, with Charlotte Sargeson (main picture, right) looking after the northern region and Denise Bridgeman (main picture, left) the trade contact for the south.

A third member of the team, responsible for the central region, will be appointed later this month.

All will be on the road visiting, training, and answering agents’ queries.

Prestige’s website is also undergoing a major revamp to make it quicker and easier to use. It will feature a dedicated agents’ hub for booking, invoicing and making changes to holidays.

Lee Hamilton said: “I’m excited for the energised vision that Prestige Travel will bring.

“It’s a future that we could not have envisaged without the commitment of agents, who demonstrated steadfast support and patience throughout the pandemic.”