Independent tour operator Prestige Holidays has been acquired by Embrace Travel Group for an undisclosed sum.

The tour operator’s Chairman and Managing Director John Dixon will retire after over 50 years in the travel industry.

Commercial Director David Skillicorn will continue with the company.

Mr Dixon, who founded Prestige Holidays over 30 years ago, said: “I am delighted to have secured new ownership for the company after what has been a particularly challenging 18 months. This deal recognises the hard work of the Prestige team and will enable the business to move forward and adapt as international travel starts to pick up post pandemic.”

Embrace said it was attracted to the Prestige brand because of its ‘strong and long-established relationships with the travel trade, its excellent personal service and its dedicated team of destination experts’.

Prestige Holidays operates in over 20 destinations including the Canaries, Croatia (pictured), Italy, Portugal and a Canada programme. It also offers breaks in Scotland, Ireland, the Channel Islands and the Isles of Scilly.