P&O Cruises unveils new TV ad campaign

By Linsey McNeill
Home » P&O Cruises unveils new TV ad campaign

P &O Cruises will launch a new TV advert tonight to mark the re-start of international cruises on 25 September.

The campaign, called What a Night, will run across a number of national channel.s

It will highlight the variety of experiences that can be found on P&O cruise ships. A 40-second version, which features a couple recounting holiday memories from its newest ship, Iona, will run until November and filming of future versions, focused on Mediterranean and Caribbean cruises, is already underway.

P&O Cruises President Paul Ludlow said:  “A P&O Cruises holiday is all about variety of experiences which we were keen to convey in our latest TV advertising concept. We also wanted to capture the special, intangible aspects of a holiday and the way so many of us replay memories from our holidays for many years afterwards.

“The past 18 months have highlighted that we need pivotal, vital moments to create memories which are full of joy. This film, featuring a real-life couple, captures that joy with an authentic and heartfelt spirit.

“We’re proud to be launching this new campaign and ‘What a night’ celebrates and embodies these themes. We will be sharing future versions, each revealing more about the choices to be found on a P&O Cruises holiday, in the coming months and we hope that they will have wide appeal.”

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