Cruise line P&O has launched a new booking incentive giving agents the chance to win a place on one of two seven-night sailings.

The just-launched Shine at Sea programme is part of P&O Cruises Shine Rewards Club.

It will offer 100 agents a choice of a 7 September sailing to the Norwegian fjords and a 2 November sailing to northern European cities.

To participate, agents need to register their interest and all their qualifying bookings between 8 April and 20 May will be entered into a prize draw.

Agents can earn bonus entries by tuning into the Facebook Live at 6pm on 24 April on the P&O Cruises travel agent page, and also by joining the Homeworker Happy Hour from 11am on 14 May.

Travel agents can also nominate a colleague to be part of the incentive.

“We are incredibly excited to launch the Shine at Sea programme as part of our Shine Rewards Club – we can’t wait to give 100 travel agents the unique opportunity to immerse themselves in our world of cruising onboard Iona,” said Sales Director Ruth Venn.

“Providing first-hand experiences onboard our ships will arm agents with the knowledge and confidence to become experts in selling P&O Cruises to their clients, so agents should get booking asap.”