Line P&O Cruises will launch a new campaign on 18 December, ahead of an anticipated post-Christmas bookings boom.

The ‘Holiday Like Never Before’ campaign will be supported by the cruise line’s biggest ever investment in TV, print, audio and digital adverts.

The first of a series of TV ads, featuring a range of guests on an Arvia Caribbean cruise, will premiere on Christmas Day.

VP Brand, Marketing and Sales Robert Scott said: ‘We wanted our latest campaign to reach beyond the cruise category and really stand out from the travel pack, both in content and execution. 

“The unique experiences you can only have on a P&O Cruises holiday are central to the Holiday Like Never Before campaign and we’re so excited to share these with an audience who may never have thought about travelling on a ship before.”