Party Hard Travel founder launches new tour op

By Lisa James
Home » Party Hard Travel founder launches new tour op

A new travel operator has been launched by the co-founder of youth brand Party Hard Travel, providing self-guided tours in Asia, the US and Europe.

Barry Moore has set up Touring Highlights, saying he got the idea to set up something different during his own travels around Asia, believing many clients don’t want to tour ‘with 15 random people they don’t know’.

Touring Highlights is aimed at couples, families and friends, launching with tours to Thailand, Vietnam, Italy, Portugal, Central Europe and Spain, with the UK, USA and additional destinations in Asia and Europe available later in 2022.

Mr Moore said: “On most tours of Asia and Europe, you’ll be in a group of 15-20 people, and that’s fine for some people but others, me included, couldn’t think of anything worse than being on a tour with 15 random people they don’t know.

“The alternative is organising everything yourself, but that takes a lot of time to plan, which most people don’t have.

“I could see the potential for a travel brand focused on adventure, culture and discovery, taking the best parts of group tours, such as seeing the highlights of a country in a short space of time and the luxury of having your hotels, flights, accommodation and coaches arranged for you, with the freedom and flexibility you get when you travel independently.

“Another big USP for Touring Highlights is that there is an activity every day during a seven-day trip. You don’t always get that with a traditional group tour. I believe there’s a niche here, for couples with children who have just flown the nest and want that adventure but security too, or families with children who want a more cultural holiday.”

Touring Highlights is part of Protected Trust Services (PTS) and has signed up PTS members, including North West agency group World Travel Lounge, as fulfilment partners.

Customers will receive their itinerary through a Touring Highlights app, including flight times, coach and hotel details.

World Travel Lounge Managing Director David McDonald said: “Barry will be tapping in and using our workforce to fulfil bookings. We’re providing a white-label service, so the customer won’t even know we are involved.

“Touring Highlights is unique in the flexibility it offers, which will be really appealing to Millennials.

Touring Highlights Founder Barry Moore and World Travel Lounge MD David McDonald

“They want to travel on their own terms and have that flexibility to go off the beaten track if they want, whilst having the planning done for them. Touring Highlights is breaking the mould of touring.

“Our infrastructure partnership with Touring Highlights will see us dedicating a certain amount of support to Touring Highlights, through our high street stores, as well as our head office and support centre.

“The partnership gives World Travel Lounge an exciting new product to sell, and gives Touring Highlights access to our strong sales team and support to bring the product to consumers.

“The last two years have been very challenging for the travel industry, but we’re all now on the road to recovery, and collaborations and partnerships are key.”

Mr Moore, 31, set up Party Hard Travel with fellow graduate Nathan Cable.

Mr Moore added: “With Party Hard Travel we built the best holidays for 18-24 year olds, giving them exactly what they want from a holiday and I still believe Party Hard offers the best clubbing holidays around. Touring Highlights is completely different and is reflective of the type of holiday I want to take now, as a 30-something.”

He has taken on a team of four, through the Government’s Kickstart Scheme.

More information here.

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