Fred Holidays has been re-appointed as general sales agent for Pandaw Cruises, which offers cruises on the Mekong, Upper Mekong, Irrawaddy, Chindwin, Ganges and Brahmaputra rivers.

The cruise line had announced it was to cease trading during the pandemic but it went on to secure additional funding in 2021 which allowed it to remain in operation through to the restart of the majority its programme, with the exception of Myanmar, in October last year.

All of its 17 ships that have been operating since October 2022 were refurbished. before the start of the season, it said.

Fred Olsen said it will work with Pandaw on a targeted sales and marketing campaign ‘aimed at building the business and driving gains in revenue and market share’.

In a statement, it said: “Effective immediately, the team at Fred Holidays are available to take Pandaw bookings and help with any queries.”

A new agent portal will be launched in the next few weeks, which will include product searches to give a quick view of top offers, marketing support, dedicated training and information areas for GSA partners and details of agent incentives.

New for 2023 are exclusive land and river tours in partnership with Fred Holidays, which include return flights from the UK plus pre- and post-cruise land excursions.

Pictured, from left: Fred Holidays GM Simon Chambers, Head of Sales Kirsty Fruin, Pandaw Head of Sales James Talbot, Fred Holidays Product and Sales Manager Andy Hawke.