Panache Cruises creates two senior roles, including Head of Sales

By Lisa James
23/10/2024
Home » Panache Cruises creates two senior roles, including Head of Sales

Panache Cruises has taken on two senior members of staff to newly created roles.

Alex Langton has been appointed Head of Sales and Operations and Rhianna Latham has become the company’s first Head of People and Culture.

Alex joins from Diversity Travel, where he was Revenue Manager. He has also been Group Commercial Manager at ITC Travel Group and Regional Sales Manager at Audley Travel.

Rhianna joins from outside travel, where she was HR Business Partner at a utilities company.

Founder and CEO James Cole said: “It’s a significant step for us to have appointed two people of the calibre of Alex and Rhianna. Alex comes from the travel industry while Rhianna is from the utilities sector. Neither have a cruise background, which gives us a different perspective.”

James said the new appointments are part of Panache’s growth strategy to hit £100m turnover by 2027/28.

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