Agents have been promised more training and support to sell river cruises by members of Cruise Lines International Association (CLIA) UK & Ireland.
CLIA is currently hosting its annual river conference, RiverView, with a record number of delegates – almost 400 – in attendance.
The conference is being held in Vienna for the first time.
Attendees are being given the opportunity to join conference sessions, a trade fair, local excursions, and visit or stay overnight on a selection of river cruise ships.
As part of the conference, a number of cruise lines have agreed to fund a selection of the best ideas from agents who are attending the event to help grow their sales. More details will be released at a later date.
CLIA has also announced a specialist in-person learning day will be held on 5 October, for agents looking to enhance their knowledge of river, expedition and luxury cruising. Everyone passing will receive formal certification.
CLIA will also launch a new, interactive RiverView learning module which covers the journey from Amsterdam to Bucharest.
Last week, CLIA launched a new agent toolkit.