Not Just Travel to become ‘dominant force’

By Lisa James
20/04/2021
Home » Not Just Travel to become ‘dominant force’

Not Just Travel plans to double in size over the next 12 months as it prepares for a ‘boom time’.

The company will create four new divisions, headed up by Cherie Richards, who has been promoted from Chief Business Development Officer to Chief of Staff.

Co-Founder Steve Witt said each division will act like separate businesses, ‘but together will make Not Just Travel the dominant force in our industry’.

Witt added: “Cherie has a bold title with a bold new remit. As we come out of the pandemic, she will be developing a new culture throughout the entire Not Just Travel family.” 

Cherie Richards

“The last 12 months have been tough on the entire industry, but we’ve used the time to plan and prepare for rapid growth over the next 12 months.

“This consistent success throughout the hardest times means we can be confident, bold and expand ahead of the travel gold rush.

“This is a new beginning for the travel industry and the next two years will be a boom time.

“As a result, we will see an even bigger and stronger family of staff, travel consultants and homeworkers, each focused on helping even more customers find their dream holidays. As part of this, we look forward to creating more opportunities for those people already in travel to be involved.”

The new divisions will boost the company’s recruitment, sales, referral and customer offering, which Witt says will all drive more profit for its members.

There are plans to expand Not Just Travel’s corporate, franchisee and homeworking base. 

Witt said March 2021 was the busiest month for franchise sales since January 2018.

“In March we achieved 50% more holiday sales than January. In fact, March 2021 was our busiest month in 14 months and nearly double our average month for the last two years.

“We sold more holidays in Jan-Mar 2021 than we did the last six months of 2020.

“Average customer bookings values have increased significantly to £4,356 per booking, up from £2,800 per booking back in 2019. It really does show how there is so much pent-up consumer demand for travel, as well as how consumer confidence is bouncing back.”

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