Not Just Travel is celebrating a successful partnership with Virgin Voyages after the cruise line announced the agency group is now one of its top sellers.

Not Just Travel’s sales with Virgin Voyages have increased by 400% over the past 12 months.

The success follows Not Just Travel’s Seminar at Sea in June, where over 150 consultants and corporate team members sailed on Valiant Lady.

Not Just Travel Chief Commercial Officer Chris Harrison said: “Since Seminar at Sea in June, the passion of the consultants for the Virgin Voyages brand has converted into strong sales.

“Prior to the launch of the Cruise Division last September, our cruise sales were average; as a business we had not yet seized the full potential of the cruise market.

“Our consultants simply didn’t know how to sell cruises. Now we have a passionate team of cruise-hungry consultants who are confident and expert.

“They know and love the Virgin Voyages brand inside-out. Seminar at Sea enabled them to fully appreciate the unique premium Virgin Voyages offer; they all loved it and made bookings as soon as on the first day.

“Virgin Voyages’ UK departure cruises in the summer of 2024 have also substantially boosted sales.” 

Virgin Voyages Director of Sales UK SJ Walker said: “Becoming a Key Cruise Partner with Not Just Travel has resulted in a substantial boost to our business. 

“Seminar at Sea was a game-changer in terms of enabling NJT consultants to experience the Virgin Voyages on-board experience. As one of our top-performing partners, Not Just Travel and their consultants have impressed us all since the launch of our UK departure voyages.”