Not in the Guidebooks launches second crowdfund campaign

Not in the Guidebooks crowdfund
By Lisa James
08/06/2023
Home » Not in the Guidebooks launches second crowdfund campaign

Trade-friendly experiences provider Not in the Guidebooks has launched its second crowdfunding campaign.

Nearly 200 agents signed up to pledge money for the crowdfunder when Not in the Guidebooks opened pre-registration last month.

For a minimum investment of £12.70, which buys five shares, travel agents can become shareholders in the business, as well as get access to money off their own travel with Not in the Guidebooks and have the opportunity to attend events and join experiential agent fam trips.

CEO Carol Savage said: “It’s an exciting time in our development and we have very high hopes for this next round of crowdfunding. 

“When we undertook the first campaign to raise funds we were oversubscribed, and the response we have received so far from agents in the pre-registration has already surpassed our expectations. “Our vision is to be a platform for agents, owned by agents and we are well on our way to achieving this.”

Fund from the campaign will enable Carol to launch new experiences and experiential holidays, as well as invest in technology and systems to make it easier for the trade to search and book.

She continued: “By investing in Not in the Guidebooks, investors will become shareholders in a business that has exciting and ambitious plans to expand.

“We’re building a global brand which we believe has a huge potential to scale over the next four to five years into an exit-ready £50m+ business.”

Since the business was launched in 2019, it has achieved 352% growth in sales and today has over 8,000 travel agents registered to use its website. 

The company works with many of the UK’s leading travel groups, including Travel Counsellors, Hays Travel, Midcounties and Advantage and offers excursions that can be added to existing bookings or longer experiences that agents can build packages around.

More details here.

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