Not Just Travel says January 2024 was the biggest sales month in its 22 years of trading.
Bookings peaked at the end of the month, with 30 and 31 January the company’s biggest days for sales.
The company said its investment in training, and higher margins – particularly in cruise bookings – helped it achieve the record-breaking results, with consultants seeing sales up 15% year-on-year. Average booking value was up 7% on January 2023, to £4,308.
Co-founder Paul Harrison said: “Some people thought holiday bookings in 2024 might not reach the same levels as last year as pent-up demand following the pandemic would dampen down. However, trading so far has been the best in our history and many agents report it’s getting even busier.
“This isn’t unprecedented, as we have been continuously planning and upskilling our consultants precisely for this formidable time in the travel industry’s history. Everything we do has been invested into the training we offer our network and the opportunities we provide our key trade partners.
“Many consultants are already exceeding their sales targets with some on course to achieve the best month in their career so far. We are really proud of them, as 98% are new to travel yet are finding customers, making bookings and earning money in a really short time period.”
New agent Natalie Downey, who only completed NJT’s virtual training in early January, booked £28,000 worth of holidays in under two weeks. Another agent made a single booking of £119,000, while agent Palvi Harvey took £200,000 worth of bookings in January, all of which were from repeat customers.
Co-founder Steve Witt said: “More than ever, holidays are the most prized purchases for consumers. We’ve seen phenomenal sales just after the first payday in 2024 as pent-up demand has exploded.”
Not Just Travel’s top-five destinations in January were Spain, Greece, US, Turkey and Italy. Portugal, France, Cyprus, Mauritius and the UK make up the top 10.
Pictured, from left: Non-Executive Director Derek Jones and co-founders Steve Witt and Paul Harrison