Nick Hughes is to join Scenic Group as Director of Sales, Partnerships and Strategic Growth.
Nick, currently Princess Cruises Sales Director, will join Scenic in January and will oversee sales operations for both Scenic and Emerald Cruises brands, based at company’s Manchester office.
He will report to Sales and Marketing Director Nichola Absalom.
Nichola said: “We are delighted that Nick has agreed to join us at such an exciting and important time for our brands. We are eyeing significant growth over the next few years, with more exciting plans still to come, following the recent addition of our new ocean ships, Scenic Eclipse II and Emerald Sakkara, this year.
“He brings significant expertise, industry knowledge and experience to support the ambitious growth we have for our business in 2024 and beyond and I am looking forward to working closely with Nick to achieve this.”
Nick said: “It is a very exciting time to join the Scenic Group, Nichola and her teams in the UK & Ireland. The guest experiences they deliver are truly market-leading and highly desirable. I’m looking forward to working with the team to spearhead our ambitious plans.
“Travel agents and tour operator partners are central to building the business for Scenic and Emerald Cruises. The consumer demand is there, our mission is to support our industry partners both existing and new and help them to build their knowledge and confidence so they can help create stories for life for their customers with Scenic & Emerald.”
Princess UK and Europe Vice President Eithne Williamson said: “We wish Nick well in his future as we look forward to continued success of Princess supported by our brilliant partnerships with valued travel agents.
“Princess will be recruiting for the Sales Director role, starting internally by looking across our valued and talented employees at Carnival.”