National Holidays launches Classic coach break programme

By Lisa James
05/01/2023
Home » National Holidays launches Classic coach break programme

National Holidays has expanded its product range for 2023 with a new ‘Classic’ coach tour programme.

The programme will offer coach tours in Britain, Ireland and Europe, including some well-established holidays sold through sister brand, Just Go! Holidays.

In total, 48 new tours have been added in Britain and Ireland, including to Portmeirion in North Wales (pictured) and 26 in Europe including for the first time, 10 new holidays by air.

From now on, the operator, which is part of the JG Travel Group, is calling its existing programme of budget friendly breaks SuperValue Selection, with over 100 tours including favourites such as Emmerdale Village – The Tour and Llandudno Weekend Leisure break.

To ensure agents can easily identify the type of tours on the operator’s agent website, every tour has a new icon marking it as Classic or SuperValue Selection.

CEO Chris Simmonds said: “In the past, National Holidays has been known for its great value proposition, but recent extensive customer research showed that there was plenty of scope to introduce more classic touring products to broaden the brands offering.

“Whilst National Holidays will continue to offer its core portfolio of breaks through the SuperValue Selection, agents can now benefit from having a much wider choice of products to promote to their customers.” 

For 2023, three separate brochures have also been created which will be available shortly.

They are: National Holidays Britain & Ireland Collection, National Holidays SuperValue and National Holidays European Collection.

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