UK coach operator National Express has brought together existing its businesses and brands under a new name, National Express Leisure, which launches this month.
The new company aims to become the number-one place to go for holidays and leisure travel by coach offering ready-made and build-your-own packages.
National Express Leisure will operate out of two bases, in Fareham and Birmingham, and the company is recruiting for new roles in marketing, sales, product development, management and distribution.
National Express UK CEO Tom Stables said: “We already have significant experience in offering travel in the UK, whether it’s a build your own package with Holidays by National Express, a coach holiday or day trip
“There is a lot more opportunity in this market which we believe we can best tap into by building on our work with existing partners as one business being managed by a single expert team.”
Commercial Director John Boughton added: “This is a very exciting move at a time when more people than ever are looking to take a break in the UK.
“National Express Leisure will offer the best in convenience and choice along with the great value and high standards of customer service and safety we’re already well known for.”