Money expert Martin Lewis hits out at companies using Blue Monday to sell holidays

By Lisa James
16/01/2023
Home » Money expert Martin Lewis hits out at companies using Blue Monday to sell holidays

Money Saving Expert Martin Lewis has criticised the use of Blue Monday as a marketing tool to sell holidays.

Blue Monday is the name given to the third Monday of January, which is said to be the most depressing day of the year.

The concept was first publicised by now-defunct travel company Sky Travel in 2005, when the company claimed to have calculated the date using an ‘equation’.

Scientists have said there is no basis to the ‘calculation’.

The finance guru tweeted this morning: “#BlueMonday is a piece of crap pseudoscience originally part of a travel company’s press release to sell holidays.

“Can we all try to avoid rewarding marketeers, using this term, which tries to sell goods by parasiting on the back of real mental health campaigns.”

Followers have applauded him speaking out, with one saying: “Said to my husband earlier… who selected this day and chose the name to make it a ‘thing’?”

Another said it was a ‘gimmick which trivialises the issue of mental health and well-being’.

And another said: “A reminder that ‘Blue Monday’ is a load of nonsense made up to sell holidays.”

Latest News

Loading