Activists flung two cream cakes at Ryanair CEO Micheal O’Leary, hitting him in the face.
The cakes were thrown by two women as Michael was holding a one-man protest against air traffic controller strikes outside the European Commission in Brussels.
He was planning to present a petition with 1.5m signatures to EU President Ursula Von der Leyen.
“Welcome [to] Belgium,” said one of the activists as she chucked a cake in his face, according to video of the incident broadcast by the Belgian news channels LN24 and RTL Info.
“Stop the pollution from planes,” said the other activist as she smeared her cake on his head before both walked off.
The Ryanair boss laughed off the stunt, saying: “I love cream cakes, they’re my favourite.”
Ryanair’s notoriously amusing feed on X (formerly Twitter) later posted that he had received ‘a warm welcome in Brussels’, adding: “Passengers so happy with our routes and petition that they’re celebrating with cake.”