A relatively unknown destination in Mexico, which had to revise plans to open up to the UK market last year, is aiming to capitalise on interest in the region now the country is no longer on the red list.
Riviera Nayarit, just north of Puerto Vallarta, on the Pacific Coast, describes itself as a contemporary resort region, with new hotels and a diverse offering of 23 micro-destinations.
Riviera Nayarit Tourism Board Europe Representative Polo Sanchez-Valle said: “It’s a little bit of Costa Rica, a little bit of Thailand and a lot of Mexico. It’s a very diverse Pacific coast destination – great for adventure travel and very LGBT+ friendly.”
Situated between the Pacific Ocean and the Western Sierra Madre Mountains, Riviera Nayarit is a 10-minute drive north of Puerto Vallarta International Airport (PVR), which serves the better-known resort of Puerto Vallarta.
The 320km coastline’s 23 micro-destinations include beautiful beaches, islands and mountain landscapes where visitors can take part in activities such as hiking, bird-watching, whale-watching, kayaking, surfing, zip-lining and golfing.
Mr Sanchez-Valle added: “The region is featured by luxury tour operators and, since 2014, has been served by year-round direct flights with TUI from Gatwick and Manchester.
“Now Mexico is no longer on the red list, we are hoping TUI will announce its return to PVR soon.
“In 2020 we were preparing to launch a campaign to raise awareness of Riviera Nayarit, but had to put that on hold because of the pandemic. Now we’re ready to open up to the UK market.”