Lastminute.com partners with Tour de France

By Linsey McNeill
04/03/2022
Home » Lastminute.com partners with Tour de France

Lastminute.com has become the official travel partner of the Tour de France.

The deal includes Paris-Roubaix, Paris-Roubaix Femmes, the Tour de France Femmes avec Zwift and L’Étape du Tour de France.

The lastminute.com branding will be seen on the cyclists’ bibs and along the Tour de France route.

To mark the start of its new partnership with event organiser ASO, lastminute.com will launch a digital campaign under the hashtag tourlikeapro, with tips on how to best experience the race and explore some of its destinations.

Lastminute.com CEO Fabio Cannavale said:The Tour de France has showcased travel and sport on an epic scale for almost 120 years, combining beautiful countryside and romantic cities sceneries with ice-capped mountain ranges and famous landmarks like the Arc De Triomphe.

“While professional cyclists might fly-past in seconds, for spectators the memories of being there and the buzz of a live sporting event last a life-time.

“It’s a great and immersive experience which is why we’re so excited about being the official travel partner of the Tour de France.”

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