Kuoni will launch a new marketing campaign on Christmas Eve, targeting over seven million people in two months.
It will include a film shown in cinemas from 24 December, and on targeted video-on-demand services, such as Sky Adsmart, starting after Christmas and running until the end of February.
The Travel On, Trust Kuoni campaign will also include social media, YouTube and national newspaper and website advertising, plus outdoor posters, emails and window displays.
“Our experience over the past few months shows there are a lot of people desperate to book overseas trips and want something to look forward to, but need the reassurance of a trusted brand,” said Dean Harvey, Kuoni Marketing Director.
“We’ve updated our market-leading Flex policy and had our Which? Recommended Provider license extended, so we’ve made that a central part of the whole campaign – customers will want to know they’re booking with a company which will support them if anything needs to change.”
Kuoni’s best-selling destinations for 2022 so far are the Maldives, Mauritius, the Caribbean (Saint Lucia and Antigua) and Kenya. For short-haul summer trips Greece, Italy, Portugal and Spain are the top choices respectively.
“Not surprisingly the latest news has slowed things down but there is more resilience now amongst customers who are taking testing in their stride,” added Mr Harvey “January is still they key time for booking a holiday. We’re undoubtedly navigating some bumpy waters, but we want to be out there with an inspiring and confident message.”