Kuoni report reveals where people are booking – and why

By Linsey McNeill
19/02/2024
Home » Kuoni report reveals where people are booking – and why

Kuoni’s booking data from the past two months shows that Thailand, South Africa and India have risen in popularity over the last year, which the operator said was partly due to favourable exchange rates.

The operator said the latest series of the popular TV show White Lotus, filmed in Koh Samui, Phuket and Bangkok, is also fuelling demand for ‘more offbeat journeys’.

The Bush Camp Chiang Mai, sister property to the popular Elephant Hills, is a top choice for seeing elephants in their natural habitat and  is being combined with glamping experiences at Raya Heritage, it said.

Mauritius, Namibia, Sir Lanka and Canada are also among its trending destinations, while Grenada has become a ‘star’ of the Caribbean, added Kuoni.

Its most popular short-haul destinations are Greece and Portugal. The Azores archipelago and self-drive tours in the Douro Valley, plus city break in Lisbon and Porto have boosted visitor numbers to Portugal, while in Greece, Kuoni is selling more island-hopping combinations like Santorini and Mykonos. Family bookings to Greece have risen with Ikos Resorts high on the wish list this summer, it added.

While iconic ‘bucket list’ travel is still a trend, Kuoni said people are also interested in venturing beyond the tourist trails, such as to KwaZulu-Natal in South Africa.

Product and Commercial Director Marco Rocha said: “The hotel sector is evolving this year too, with Spice Island Resort making a stellar come-back after a substantial spruce-up and the much-anticipated debut of Six Senses La Lagesse in spring set to turn heads.

“Nature and cool landscapes are a big draw for the year ahead, and Canada is enjoying an upturn in sales with independent self-drive trips and rail and sail holidays including the little-known Skeena Train which captures the beauty of British Columbia.”

Marco said Kuoni was mindful that ‘value for money was going to be front of mind for all our customers this year’, adding that it has broadened its range and become more ‘competitive on price and service’.

“Even for premium travel, value for money is still a conversation many of Kuoni’s travel experts have been having with clients,” he added.

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