Kuoni has appointed Adam Morris and Sarah Ashmore to join its trade team, managing key accounts throughout the UK.

The new appointments bring Kuoni’s trade relations team to five and are part of a newly structured trade team which also sees Business Development Executive Dani Kelly become Trade Partnerships Executive and Matt Sole move from his BDE role to a newly created position of Trade Engagement Executive, focusing on driving connections with trade partners through communications, social media platforms and training.

Adam joins from Azamara Cruises, where he was Business Development Manager. He has also worked at Royal Caribbean International and Thomas Cook.

Sarah joins Kuoni after five years at Attraction World Group as Key Account Manager. She has also held positions at APT and Avalon.

Head of Trade Partnerships Sarah Weetman said: “The new structure is designed to support agents to have the knowledge and confidence to book more holidays with Kuoni, with support tailored to their businesses.  

“I’ve known Sarah and Adam for some time and can’t wait for them to be part of the Kuoni team. Both are well respected and have so much enthusiasm, bringing innovative and engaging ways of working.  

“They will join existing members of the team, Dani and Matt, who both have a wealth of Kuoni experience, so it gives us the perfect mix for a dynamic team to support our trade partners.”