Kuoni has launched a campaign in anticipation of the ‘green light’ to restart holidays on 17 May.

After more than a year without overseas travel for many people, the campaign is designed to build confidence and get people excited about planning a holiday again to stimulate sales for the duration of this year and for 2022.  

CEO Derek Jones said the campaign has been timed in anticipation of the gradual return of international travel next month and has an upbeat message that it’s now time to dust down your passport, get the suitcases down from the loft and get carried away with a holiday to look forward to.

The campaign launches today with a 40-second film on YouTube.

Marketing Director Dean Harvey said: “The whole campaign has a consistent message, look and feel with the Get Carried Away creative theme throughout.  

“It’s new, fresh and reflective of the times.  It was always designed to be flexible, so we can dial it up or down, depending on demand and the travel landscape as we head into the next phase of our re-opening roadmap.

“There are still so many restrictions on travel, we know that flexibility and trust is going to be important to people so we’ve extended our Flex + offer and we’re playing up our Recommended Provider status from Which?” 

“We’re putting significant investment behind this at a time when we believe people will be desperate to look ahead and have something to look forward to.”