Attraction World has promoted Kelly Hayre to Head of Trade Sales, following her return to work after maternity leave.

Kelly will lead the planning, developing, and implementation of the company’s trade sales strategy and joins Head of Product Phillipa Standley, Head of Marketing Neil Langdon, and Head of Operations Vanessa Matthews to form a part of a new leadership team as the business continues to evolve and diversify.

She joined Attraction World in March 2018 as Key Account Manager North, working alongside Sarah Ashmore in helping to grow the business for all strategic partners in the UK travel trade.

Prior to joining Attraction World, Kelly worked for Super Break as Business Development Manager.

Chief Operating Officer Justin Mahoney described Kelly as ‘a true star within our industry’.

“Our trade partners continue to be an incredibly important part of our business, and we look to invest further in the future in how we engage and support the trade, Kelly’s promotion is just the start of many new and exciting initiatives we are rolling out across our trade partners,” he said.

Kelly said: “I’m over the moon to be leading the future of Trade Sales at Attraction World. It’s my passion and I’m looking forward to working with all our amazing partners, along with Sarah, in helping our mutual customers book the attractions and experiences in the destinations they visit. The opportunity as we come out of this pandemic is huge, and I can’t wait to help drive the recovery.”