Just Go! Holidays is offering London theatre breaks and attractions for the first time.
In total, it has 19 West End shows, plus the popular ABBA Voyage musical.
Packages include coach travel and overnight accommodation.
Two-day theatre breaks are available from mid-August 2023 onwards, on selected Saturdays.
In November and December, the operator also has additional Thursday departure dates to meet demand for trips to London.
A host of three-day New Year in London packages are also on sale that include tickets to a show on Saturday 30 December and a gala New Year’s dinner the following evening. Prices start from £329pp.
Also new are five two-day London attraction breaks. Each one will include admission to a key attraction such as Buckingham Palace, the Tower of London or the House of Parliament. Prices start from £169pp.
Trade Sales Manager Claire Dutton said: “I’m delighted that agents will now be able to book London theatre and attractions through Just Go! Holidays. We trialled a couple of products to see how they sold, and it was clearly something that our loyal JG customers wanted, as the response was incredible.”
London theatre and attractions coach breaks can now be booked through all three JG Travel Group brands – Just Go! Holidays, National Holidays and Omega Breaks.