Jordan has launched a new incentive scheme for UK tour operators, which could see them earning back up to $12 per client.
Incentives start at $5 per client, with those operators who bring more than 800 customers who stay at least seven nights receiving receive the highest payment of $12 per person
MD of the Jordan Tourism Board Dr Abed Al Razzaq said the graduated incentive scheme will run for a year.
Speaking at World Travel Market, he revealed the JTB’s budget has been quadrupled to around £50 million for next year, a ‘good chunk’ of which will be allocated to the UK.
“It is one of our most important markets and our government has made tourism a priority,” he added.
Dr Al Razzaq said he is also working on co-marketing schemes with UK operators and with online travel agents, including Booking.com, Expedia and Trivago.
In addition, Jordan is supporting tour operators with fam trips and training programmes for high street travel agents and the media, and it’s also hosting influencers who promote the destination on their social media accounts.
Jordan has welcomed 9,000 tourists in the last two months and it is expecting a further rise with the launch of easyJet flights to Aqaba from London Gatwick on Friday and from Manchester in December.