Jet2holidays has launched a new digital billboard campaign to drive customers to their local independent travel agent.

The nationwide campaign is expected to reach up to five million adults.

The operator said it has been designed ‘to encourage customers onto the high street and into their local independent travel agency’.

It will be supported by a social media campaign across Facebook and Instagram.

The digital billboards, used in high footfall areas, enable potential customers to scan a QR code, which then directs them to the Travel Agent Finder section of the Jet2holidays website where they can view a map and contact details for their nearest independent travel agent.

Jet2holidays Head of Trade Alan Cross said: “Independent travel agents are at the absolute core of our successful business, which is why we are constantly looking at new and innovative ways to drive customers to them.

“This brand-new campaign underlines our commitment to our independent travel agency partners, as we are making a significant investment into creatively targeting customers to drive them onto the high street and into stores.”