Jet2holidays launches ‘meticulously planned’ Peaks campaign

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By Lisa James
22/12/2023
Home » Jet2holidays launches ‘meticulously planned’ Peaks campaign

Jet2holidays has revealed details of its peaks campaign for agents, including discounts of £60 per person, new brochures, adverts that once again drive customers to book through independents, and the chance to win a place on a Destination Discovery educational.

The Prepare2Peak campaign, which launches today (Thursday 21 December), has a brand-new customer offer of £60 per person off all Jet2holidays booked though agents.  Jet2 says this is an extra £10 off when compared to the standard offer for direct customers.

The offer applies to all holidays booked through independents in the Jet2 portfolio, including Jet2holidays, Jet2CityBreaks, VIBE by Jet2holidays, Indulgent Escapes and Jet2Villas. Free child places are also available on many packages.

Jet2holidays Director of Travel Agent Relationships Alan Cross said the operator has ‘never had so much capacity on sale’, adding: “We are looking ahead to this peaks with real confidence.”

Brand-new point-of-sale tools will also be distributed to key partners and Jet2holidays’ 20-strong trade team will increase sales visits and help identify opportunities with detailed sales analysis.

In response to feedback from partners, the tour operator has launched a range of new-look brochures in time for peaks. Sun & Beach, Luxury, and City Breaks brochures and are available to order from the trade website.

Jet2holidays will also run a bespoke competition starting on 1 January 2024, giving agents the chance to win one of 100 places on a Destination Discovery fam trip.

To be in with a chance of winning one of the 100 spots available, agents must make a Jet2holidays booking between 1 January and 29 February 2024.

The operator will again drive customers to independent travel agents in its multi-million pound advertising campaign, including TV advertising and on flights.

Alan Cross added: “There is strong demand out there and, as always, the dedicated Jet2holidays trade team is doing everything to drive sales via independent travel agent and homeworker partners.

“Our Prepare2Peak campaign has been meticulously planned and we are confident it will drive our biggest and best peaks via the trade ever.”

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