Jet2.com and Jet2holidays named best travel brand for fourth year in a row

Which? Travel Brand of the Year
By Linsey McNeill
22/05/2024
Home » Jet2.com and Jet2holidays named best travel brand for fourth year in a row

Jet2.com and Jet2holidays have been named Travel Brand of the Year at the Which? Awards for the third year running.

It is the fourth time the airline and tour operator have won the title in the past seven years.

The annual Which? Awards recognise brands that champion consumers by consistently providing the best products and best services. Judges this year paid particularly close attention to value for money, exemplary products and customer service, it said.

Judges base their awards on a broad set of criteria, including how brands have performed in Which? testing, brand reliability, analysis of provider data, customer satisfaction surveys based on thousands of real-time customer experiences, and the results from its investigations. 

Which? Chief Executive Anabel Hoult, said: “Jet2’s high-quality service means it has far better customer scores and star ratings than its main rivals and this is why we’ve named it the Best Travel Brand for the third year running.

“Congratulations to Jet2 on its win. The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement – something only achieved by the best of the best.”

Other short-listed travel brands were Premier Inn, Liverpool John Lennon Airport, Brittany Ferries and The Landmark Trust.

Jet2 CEO Steve Heapy said: “The Which? Awards are the ultimate recognition of customer-centric brands that provide the best products and customer service, so to be awarded Which? Travel Brand of the Year for three years running is a remarkable demonstration of our industry leadership when it comes to looking after our customers.”

He added: “We are enormously proud of this latest accolade, and we remain totally committed to the customer-first approach which has resulted in this success. Our team of amazing colleagues set the benchmark for exceptional customer service, and it is great to see that recognised by customers and the experts at Which? I would like to say a heartfelt thank you to our customers, for their loyalty, and to our colleagues too, for it is their hard work that enables us to enjoy such recognition.”

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