Jet2 boss asks Lanzarote: Do you want British tourists or not?

By Lisa James
16/03/2023
Home » Jet2 boss asks Lanzarote: Do you want British tourists or not?

Jet2 CEO Steve Heapy has asked the leader of Lanzarote’s government to clarify whether she wants Brits on the island or not.

Steve has written to Lanzarote Cabildo (Council) President Dolores Corujo, after comments she made about wanting to attract higher quality tourists and not depend so much on high-volume British bookings.

She initially made the comments at FITUR in Madrid, then repeated them at ITB in Berlin last week, where she said: “It is essential to work on the diversification of the sector and the growth of markets such as the German one, to achieve higher quality tourism and greater spending in the destination.”

Canadian Weekly reports the Jet2.com and Jet2holidays boss expressed his ‘extreme concern regarding the articles that have been published in the main print and online newspapers in the United Kingdom this weekend’.

He said articles in the press could have ‘a very detrimental effect on British tourists who are choosing Lanzarote for their holidays this year’ and asked the President to clarify what ‘higher quality tourism means’.

He added that Jet2 has continuously invested in Lanzarote and the operator plays a vital role for local tourism.

The British market is the biggest to the island. In 2019, 1.3 million Brits visited Lanzarote, four times more than the 309,000 Germans who visited. Germany is Lanzarote’s second-biggest source market.

As reported in Travel Gossip last week, Spanish Tourist Office UK Director Manuel Butler distanced himself from Ms Corujo’s comments, saying: “We warmly welcome our British guests.”

And STO figures show average spend per day by UK holidaymakers to Spain is €154, compared to €145 among German visitors.

Travel Gossip has asked Jet2 for a comment.

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