Superstar Jennifer Lopez has been revealed as the latest celebrity investor in Virgin Voyages in a deal which will see her cosmetics brand, JLo Beauty, introduced onboard.

The actress and singer will also collaborate with the cruise line on design and entertainment throughout 2022. Her official title is Chief Entertainment and Lifestyle Officer.

The partnership was revealed as Virgin’s second ship, Valiant Lady, is showcased to agents in the UK.

Virgin Voyages has also announced this week that it has become the latest member of Travel Gossip’s Big Agent Rewards scheme.

Agents who join the First Mate Rewards programme will receive a bonus of £25 per booking.

Virgin has invited a number of agents to view its latest ship, Valiant Lady, which will be visiting Liverpool and Tilbury near London this week.

The new partnership with Jennifer Lopez will cover the whole fleet, which will also include a third ship, Resilient Lady, later this year.

Ms Lopez said: “My artistic and social mission is to empower, inspire and entertain. Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me. 

“I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”

Virgin founder Sir Richard Branson said: “We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest working people out there, I admire her as an artist, as an entrepreneur and as a person.”

She is the latest celebrity to invest in VV, which has also attracted cash from stars including Venus Williams and Blake Griffin.

Meanwhile, Virgin Voyages has apologised to UK agents after cancelling three cruises in April to accept a private charter instead.

In a post in Travel Gossip’s Facebook group, VP International Sales Shane Riley wrote that VV ‘know this change is frustrating and disappointing’. He said agents will still receive their commission and added: “We hope we have demonstrated our clear commitment to you, our trade partners, with Seacademy Voyages, 22% commission, epic events, dedicated support & more. We really hope you can have our back in the way we have yours.”

Agents interested in joining the BAR First Mate Rewards scheme can sign up here.