Employees are being asked to say what they think about their employer in a new search to find the Best Workplaces in Travel.

Operators and agencies, including OTAs, are being encouraged to enter the Best Workplaces in Travel, a new initiative launched by Gail Kenny, founder of Gail Kenny Executive Recruitment, who wants to recognise companies that ‘despite the challenges over the last 18 months, have continued to support and develop their workforce’.

Ms Kenny said: “This is the first of its kind, dedicated to the travel industry.

“It is timely for the travel businesses who have, and continue to, put their people first during these challenging times, and specifically designed to identify brilliant businesses by asking the people who truly know – their employees.

“It’s an opportunity for companies to raise their profiles and be recognised as one of the Best Workplaces in Travel in 2022.

“This is the only survey which asks its employees what’s important to them first and foremost. They rate their employer against delivery of these, plus answer half a dozen killer questions including an employee net promoter score.”

Ms Kenny told Travel Gossip she’s approached major travel companies about entering the awards and said: “There is definitely an appetite to get involved with Best Workplaces in Travel.”

She added: “The benefits speak for themselves. Industry recognition will help boost employer brands which ultimately helps attract, engage, and retain talent.

“And the survey provides invaluable people insights and helps companies to benchmark within our industry. We need this post pandemic to build back better.”

Best Workplaces in Travel has been created in partnership with workplace culture expert Purple Cubed.

Applicants nominate themselves, then their employees are invited to take part in a survey, including the ‘killer questions’ about working for the organisation.

The outcome scores will be used to create a shortlist, which will be announced at the beginning of April.

The ceremony will take place on 4 May.

Entries must be in by 1 March.

Find out more here.