Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan.  

The local team is based in Amman and will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. 

Managing Director EMEA Zina Bencheikh said: “Opening a hub in Jordan is a significant milestone for Intrepid.  We see this step as a mark of confidence in the country. Despite the current [Middle East] crisis, Jordan has so much to offer our global travellers and we consider it a key destination for our business. 

“Having our own DMC will allow us to take the destination to the next level, diversify our product and introduce new purpose initiatives.” 

Intrepid currently brings 6,000 travellers from Europe, North America and Australia to Jordan each year and aims to double that number by 2030.  

Pictured are Intrepid MD EMEA Zina Bencheikh and CEO James Thornton (third and fourth from left) with the Jordan team at the official opening in Amman last week.