InteleTravel has launched a rewards scheme for its travel agent members, who will be able to exchange points for a range of rewards including luxury goods, electronics and holidays.
Agents will earn points for activities such as completing training modules, attending industry events, participating in surveys and supporting preferred partners.
InteleTravel is still finalising details of the points redemption, but it said awards will include more than 1,000 goods such as jewellery, luggage, handbags, sports equipment, home decor, kitchenware, sound systems and electrical goods from top brands including Louis Vuitton, Gucci, and Sony.
There will be travel options including stays at all-inclusive resorts, hotel nights, ocean and river cruises, wine and culinary tours, and spa retreats.
InteleTravel said the launch of IntelePerks followed a ‘record start to the year’, with March sales up 42% compared with March 2023.
“IntelePerks is a new way to reward advisors. But it goes further than recognition and reward; it allows us to drive behaviour from making internal process changes to improving sales for selected preferred partners,” said InteleTravel UK and Ireland managing director Tricia Handley-Hughes.
“We’ve taken the loyalty and incentive idea from airlines, hotels and other suppliers and used it for the first time within an agency operation.
“Commissions come first, then jewellery, electronics, fashion, cruises, hotel stays and similar redemption opportunities.”
The programme will be launched in phases as the technology progresses. IntelePerks is open to all InteleTravel advisors at no cost.