Inspiring Travel appoints new MD

By Linsey McNeill
Home » Inspiring Travel appoints new MD

ITC has appointed Lisa Smith as Managing Director of its luxury tour operator, Inspiring Travel.

Lisa retains her role as ITC’s Chief Operating Officer and will take on full responsibility for Inspiring Travel, the largest business within the ITC portfolio. 

Previous roles held by Lisa include MD UK of Key Travel, Global Customer Experience Director for Dnata and Operations Director at Gold Medal, Travel2 and Thomas Cook.

Lisa said “This is a really exciting time for Inspiring Travel. The business has a very loyal customer base, curates and delivers beautiful products and experiences, and has very talented and caring people at the heart of all we do.

“I’m delighted to be leading the business as we continue to grow and further deliver on our promise of personalised concierge luxury and tailor-made bespoke experiences. I’m looking forward to working with our teams and our supplier partners to further innovate our services, product offering and further grow this exciting brand.”

Last year, Inspiring Travel set up a dedicated agent sales team to support its travel agent partners.

In addition to Inspiring Travel, ITC’s brands include wildlife and responsible tourism brand Rainbow, off-the-beaten-track specialist Regent, and luxury sports operator, Spectate.

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