Inspire Group has expanded into Europe with the launch of bookable websites in five countries.

Fully transactional web platforms are now live in Germany, France, Poland, Spain and Italy and Inspire says more countries will follow.

Each platform is in the country’s local language and currency, offering holidays and travel from local airports, plus tailor-made offers and promotions that are attractive to that specific country’s market, in terms of destinations and product type.

The move has been initiated to support the huge rise in sales of its travel gifts card, TravelCard by Inspire, across Europe and gives Inspire the opportunity to provide an enhanced service to its cardholders, whilst driving incremental sales from outside of the UK.

Managing Director Lisa Henning said: “We are seeing expediential growth in the sales of our Travel Gift Card, with many of our corporate customers increasingly using them as a way of rewarding and recognising their people and as a loyalty solution.

“Through introducing these new platforms across Europe, we have made a significant investment in tech and remain confident that we will see further growth in card sales going forward, as well as see incremental travel and holiday sales.”

Inspire Head of Travel Solutions Amanda Et-Tibary said: “Our corporate customers tell us that our TravelCard is by far one of the most requested reward and recognition products, especially as there are no caveats or blackout dates, no minimum or maximum booking value and that cards can be stacked together on one booking, with no limit.

“We are seeing more and more people on incentive programmes choose travel as a reward over fashion and dining options. We are also seeing customers willing to add to their gift card funds to use for extra luxuries, that they might not have purchased if they weren’t using a gift card.”