Inghams has launched a TV ad campaign, showcasing its full range of holidays under one brand identity for the first time.

The ski and Lapland tour operator’s ad is being shown on ITV, Channel 4 and Sky Media, starting this week.

It is designed to ‘inspire those who want to wander in search of awe-inspiring scenery, seek the magic of the star-studded Lapland sky or feel the thrill of the slopes’, Inghams said.

In April, Inghams unveiled a new logo, website and brand imagery.

Marketing Director Anne Williams hopes the video will ‘be an excellent tool to show what an Inghams holiday is all about’.

She added: “We are incredibly excited to share our new brand identity through our latest TV ad campaign.

“For the first time as a brand, we are able to showcase all our products together under one shared purpose – that it’s great outdoors.

“Getting outside in nature is something we, at Inghams, are really passionate about, and it goes all the way back to when Walter Ingham was inspired to take his first group to Austria back in 1934.”

Inghams offers ski holidays to 76 resorts across seven countries, plus Santa Breaks in Lapland, with flights from 15 UK regional airports.

In the summer, the operator offers European walking holidays in Austria, France, Switzerland and Slovenia.