HX (formerly Hurtigruten Expeditions) has confirmed Alex Delamere-White as Chief Commercial Officer (CCO) six months after he took on the role on an interim basis. 

Based out of the HX London headquarters, Alex will bring the global functions under one leadership model to further fuel HX’s long-term growth plans.

Meanwhile, Jim Sayer, previously Senior Vice President Brand, Creative & Content has been appointed SVP Global Marketing, bringing together the global marketing functions under his leadership.

And Nathaniel Sherborne’s remit has been extended to include Europe and a new global sales function. He was previously Vice President, Sales and Marketing, UK and Nordics.

Alex said: “My main focuses will be to continue to upweight our concentrated efforts on B2B, making long-term investments in our partnerships with the travel trade, as well as strengthening our commercial performance and resources globally.”