Hays Travel Tour Operator (HTOL) to rebrand as Vista

Hays Vista
By Travel Gossip Reporters
15/11/2023
Home » Hays Travel Tour Operator (HTOL) to rebrand as Vista

Hays Travel Tour Operator (HTOL) has announced it will be rebranding as Vista from the end of 2023. 

Hays Travel’s in-house tour operator for agents is also expanding, by bringing in a dedicated product team, including a cruise team to service the increasing number of cruise-and-stay enquiries.

Established in 2012, the business is led by Head of Sales and Product, Kathleen Molloy (pictured above, right), and Head of Operations, Tracey Luke (pictured, above, left).

Kathleen said: “We have done a lot of work to build HTOL’s expertise and reputation over the past three years and now is the right time to rebrand. It’s an opportunity to move our operation to the next level, by strengthening our existing relationships with agents and building partnerships with new ones.

“Our newly expanded team can develop bespoke itineraries, particularly around cruise, touring and adventure, to ensure they are available to support travel agents in converting enquiries. We will also launch a refreshed portal for agents, to respond to queries and confirm existing quotes.

 “Our Vista team receive regular learning and development opportunities including overseas visits, supplier training, and progression plans to ensure they are equipped with the skills and knowledge needed to deliver a first-class service to agents.”

Hays Travel Director of Strategy Lisa McAuley added: “The time is right for us to refresh and relaunch HTOL and we are excited to see the opportunities that emerge as we develop Vista as a standalone B2B brand.”

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