Hard Rock to expand to Portugal with new Algarve hotel

Hard Rock Algarve
By Linsey McNeill
Home » Hard Rock to expand to Portugal with new Algarve hotel

Hard Rock International has unveiled plans for a new hotel in Portugal’s popular Algarve region.

The new development, due to open in summer 2026, will be near Praia do Vau, Portimão.

It will have around 275 rooms and suites and an additional 150 branded serviced apartments.

Along with direct access to the beach, it will offer a range of amenities including the Hard Rock Roxity Kids Club, three restaurants, three bars, three exterior pools, a Rock Spa®, gym, Rock Shop, sports area and beach club.

“We’re delighted to expand Hard Rock Hotel’s unparalleled offerings to the beautiful country of Portugal in 2026,” said Senior VP and Head of Global Development Todd Hricko.

 “This new development will further extend the enhanced entertainment experience our guests know and love to yet another part of the world, while incorporating the country’s amazing culture.”

Portimão is known for its historic ports, lively marina and the Algarve International Autodrome, where the Portuguese Grand Prix was held in 2020 and 2021.

Hard Rock claimed it has some of the best beaches in the Algarve region.

Construction of the new hotel will start next year

Image is of Hard Rock Marbella

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