Gold Medal has launched its biggest-ever September ‘mini peaks’ campaign today, with a variety of new tools, products and incentives.

The campaign is built around its expertise in creating tailormade longhaul holidays for the trade.

Called The Experts’ Edit, it will run for six weeks.

A 64-page mini-brochure featuring 60 offers is being sent out to agents while an extended digital version – featuring an additional 40 offers – will also be sent direct to agent’s inboxes.

Also going live today is a dedicated Experts’ Edit micro-site hosted on the Gold Medal website featuring 16 destination hubs, over 50 hotel partner landing pages and downloadable content – including 113 offer posters for use throughout the campaign period.

Alongside the micro-site, Experts’ Edit campaign e-shots, social media promotion, and printed campaign point of sale materials for agents to use instore, the campaign will also be the focus of Gold Medal’s Trade Partnership Managers as they visit with agent partners throughout September.

Alongside online tools, marketing materials, and Trade Partnership Manager contact, the campaign will also feature a variety of incentives to encourage agents to convert the demand they’re experiencing.

These include double Farebank Rewards for all package bookings made from 1 September for six weeks, and a destination prize draw for each of the 15 destinations showcased in the Experts’ Edit of a £100 Spa hamper from Neom.

A grand prize of £1,000 Farebank Rewards will also be given to a randomly selected agent who makes a booking between 1-16 October, to spend on their own Gold Medal holiday.